You shouldn't have to work hard to analyze the results your website promotion strategy produces. Monitor the cost effectiveness of all your website promotion options in one information rich interface with gravityTrack.

GravityTrack provides reporting to show you exactly where your visitors came from and how many of them took the action you wanted them to take. It will show you:

• How many visitors your natural search listings produce and how likely these visitors are to convert
• How many visitors your pay per click keyword buys produce how likely these visitors are to convert
• The relative effectiveness of natural and ppc search rankings, and other promotional options
• Which keywords produce traffic that is most likely to convert
• Response to email marketing campaigns in the context of other promotion options
• Response to links from specified referers (an associated site, an affiliate, an ad, etc.)
• Conversion rate for specific actions (newsletter signup, registration, sales, webinar signup, inquiry form) on your site
• Response to custom campaigns you create and then track via gravityTrack
• And, as a result of this comprehensive insight, return on investment in any promotion tactic or venue.

gravityTrack knows there is much more to promoting a website than sales versus expenditure. Likewise traffic volume and referrers is only part of the picture... You need more.

You need to know what people motivated to visit your site by a particular website promotion strategy do when they reach your site.